Things to consider in every video project.
Determining what you want and staying involved with your video for helps assure that we are on the same playing field. Here are few questions and things think about before
- Why do you want a video?
- Who is your audience?
- How do you want your video will look, sound, and feel?
- Is the video for trade exhibits, the web, promotional, sales support or promoting a point of view?
- How will it be distributed?
The Budget: Creating the appropriate budget, for any video, is never easy. The cost of creating a video depends upon the scope of the project; including the materials, personnel, equipment, levels of craftsmanship, & specific details required in successful execution of your video successfully.
The Script: Take an active role. One person single person should be assigned as the liaison. Whether the script is done pre-production stage, or written after shooting, it is a critical step. The script ensures that the final production will be on target.
Testimonials: Testimonials should not be more than 30 seconds or they get boring.
Keep it short: keep it simple, keep it moving, keep it visual and focused. If not your audiences will be asleep after about 5 minutes.
Shooting: You or your liaison should be at the shooting. You need make sure that the products and/or processes being shown are technically correct. If there is a problem with what you want to show you are the one with the authority to solve it.
Stay involved: You need to see some footage as soon as possible after the shooting is done. Your or your liaison needs to be involved in voice and music selection for the audio recording or narration. The sounds or voices are expensive to change it later on, make sure they are what you want.
Final Approval: You will be responsible for carefully reviewing the video before you approve the final change. Make sure titles, words on the screen, and the spelling of names is correct. Not catching these mistakes is expensive and your responsibility.
